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Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes. In "The Culture Code," internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world. Rapaille s breakthrough notion is that we acquire a silent system of codes as we grow up within our culture. These codes the Culture Code are what make us American, or German, or French, and they invisibly shape how we behave in our personal lives, even when we are completely unaware of our motives. What s more, we can learn to crack the codes that guide our actions and achieve new understanding of why we do the things we do. Rapaille has used the Culture Code to help Chrysler build the PT Cruiser the most successful American car launch in recent memory. He has used it to help Procter & Gamble design its advertising campaign for Folger s coffee one of the longest lasting and most successful campaigns in the annals of advertising. He has used it to help companies as diverse as GE, AT&T, Boeing, Honda, Kellogg, and L Oreal improve their bottom line at home and overseas. And now, in "The Culture Code," he uses it to reveal why Americans act distinctly like Americans, and what makes us different from the world around us. In "The Culture Code," Dr. Rapaille decodes two dozen of our most fundamental archetypes ranging from sex to money to health to America itself to give us a new set of glasses with which to view our actions and motivations. Why are we so often disillusioned by love? Why is fat a solution rather than a problem? Why do we reject the notion of perfection? Why is fast food in our lives to stay? The answers are in the Codes. Understanding the Codes gives us unprecedented freedom over our lives. It lets us do business in dramatically new ways. And it finally explains why people around the world really "are" different, and reveals the hidden clues to understanding us all."

Featuring scooped-out die-cuts matched to raised, shaped elements, these two new TouchThinkLearn books offer youngest learners an irresistible opportunity to explore their universe in a hands-on, multi-sensory way. Seeing the image, tracing its shape, saying its name: These modes of perception combine in a dynamic way to stimulate understanding of essential concepts. Discover a polar bear by tracing its raised outline on one side, and the concave shape of it's cozy den on the other!Clusters of related words on each spread offer parents and child a springboard for further conversation to encourage the language skills so crucial to later successful learning. In a format unlike any other, these groundbreaking books translate abstract thought into tangible knowledge. WHAT IS THE SILENCE OF SIX, AND WHAT ARE YOU GOING TO DO ABOUT IT? These are the last words uttered by 17-year-old Max Stein s The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do download epub best friend Evan just moments before he kills himself after hacking into the live-streaming presidential debate at their high school. Haunted by the unforgettable image of Evan s death, Max s entire world is upended as he suddenly finds himself the target of a corporate-government witch hunt. Fearing for his life and fighting for his own innocence, Max goes on the run with no one to trust and too many unanswered questions. Max must dust off his own hacking skills and maneuver through the dangerous labyrinth of underground hacktivist networks, ever-shifting alliances and virtual identities--all the while hoping to find the truth behind the Silence of Six before it s too late."

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Author: Clotaire Rapaille
Number of Pages: 213 pages
Published Date: 17 Aug 2007
Publisher: Broadway Books (A Division of Bantam Doubleday Dell Publishing Group Inc)
Publication Country: New York, United States
Language: English
ISBN: 9780767920575
Download Link: Click Here
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